Wednesday, 26 January 2011

H&M x Swedish Hasbeens

H&M is proud to be working with the cult shoe label Swedish Hasbeens bringing its wooden-soled style to the rest of the world. Available from 20th April in around 150 stores worldwide, the three styles of wooden-soled clogs made exclusively for H&M are inspired by the traditional Swedish styles of the ’70s. Using handcrafted methods and environmentally friendly materials, Swedish Hasbeens are a perfect example of how fashion and fun can also be naturally sustainable.

“I love the genuine feeling you get from Hasbeens, from the wood and the leather, and also how they take something traditional and Swedish and make it contemporary and modern. These Hasbeens for H&M fit perfectly with the ’70s bohemian look that’s so important this coming season,” says Ann-Sofie Johansson, H&M’s head of design.

“We have a strong belief in making better shoes for a better world. We want to make fashion more fun, creative and friendly to both the environment and people. We have loved designing for H&M! It’s a fantastic opportunity to spread the idea of Hasbeens and make these shoes available to more people around the world,” says Emy Blixt, founder and designer of Swedish Hasbeens.

Swedish Hasbeens have created three wooden-soled styles for H&M which will become wardrobe essentials this Spring. There’s a gladiator style strappy wedge with three buckle ankle straps and a progression of straps going over the foot, all sitting on a wooden wedge. This is available in three colours, cream and tan on a pale wooden wedge and black on a black base. There’s then the heeled summer sandal with one ankle strap, which comes in cream and red on a pale wooden base. The third style is a peep-toe slip-on wedge on a wooden sole, with snake-effect leather laced on top. All three styles are exclusive to H&M, making this one of Spring’s must-haves as soon as they hit the stores!

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