The SAVE JAPAN! project was established immediately after the Great East Japan Earthquake to support the affected parts of the country by providing information on area-specific relief efforts.
UNIQLO is working with the Condé Nast Group — a supporter of the SAVE JAPAN! project and the publisher of VOGUE JAPAN and GQ JAPAN — to create T-shirts featuring messages of encouragement from artists around the world. The artists are Lady Gaga, Nicole Kidman, Victoria Beckham, Cyndi Lauper, Orlando Bloom, Karl Lagerfeld, Charlize Theron, Blake Lively, Gwyneth Paltrow and Alber Elbaz.
UNIQLO will donate the profit of approximately 100 million yen to the Japanese Red Cross Society through the sale of these T-shirts at its stores around the world, to back recovery efforts in northeastern Japan.