Wednesday, 6 April 2011

Designers Against AIDS x H&M 'Fashion Against AIDS' Spring 2011

Selma Blair, Penn Badgley, Keri Hilson, Sky Ferreira, Akon, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shiloh Fernandez and The Misshape - H&M and Designers Against AIDS (DAA) presents their Spring 2011 line-up of collaborators for the beautiful and enticing Fashion Against AIDS collection.

25% of sales will be donated to charity, specifically HIV/AIDS prevention projects - a total of 41 million Swedish krona was raised since the introduction of this campaign. The collection will be available beginning April 26.

“I’ve had a lot of friends who’ve been in the situation where their friends and family have been affected by HIV. As I travel the world, I see how much HIV affects people. It’s not like we have a cure for HIV, we only have prevention. Make sure you are protected so that you don’t ever have to worry about it. Ever.” Akon.

“Artists are an essential part of our campaigns, as they are role models for so many young people. Celebrities help to spread the message by speaking out about HIV/AIDS prevention. We’re asking them to help spread the safe sex message on social media: Twitter, Facebook, their own websites and at their concerts too.” Ninette Murk, founder and creative director, DAA.

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