Tuesday 15 April 2008

Onitsuka Tiger Trainer Vending Machine, The First In The World

Slot and wear. A brilliant marketing approach from Japanese sports label Onitsuka Tiger, the brand introduced a new way to purchase a pair of Onitsuka Tiger trainers. Now everyone can enjoy a pair just by inserting tokens in the vending machine and it will dispense a pair of sneakers of your choice, the first in the world of such kind. The dispensing device is made up of over 100 bespoke parts and can vend 24 pairs of trainers at any one time, in any of 6 sizes.

The vending machine is made it's debut appearance in London yesterday and will begin a national tour beginning from Manchester.

They are giving out free Mexico 66 sneakers for this campaign. Check out their site for more info.

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