Friday 1 June 2007

A Trash Can Up High

One of the top brilliant ad I had seen so far, Adidas did this "Trashcan" ad campaign to boost its promotion further on their new A3 basketball shoes in France. The concept is pretty simple, yet it sure attracts lots of attention with it's so-called basketball 'rims' up above the street poles a couple of metres high, along with a sign below indicating "Boost Your Jump" and the A3 shoes.

I'm sure the trashcans would be filled in a short time since it's so fun to throw waste, to one extent, you can dunk your trash. Awesome!

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