Friday, 3 September 2010

Lanvin for H&M

For the past years, we have seen remarkable collaboration from H&M giving their customers a thriving experience shopping their favorite clothes.

This coming Autumn, the Swedes are proud to include Parisian label Lanvin as their next collaborator this year. The collection will be designed by artistic director Alber Elbaz and menswear designer Lucas Ossendrijver.

“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.” Alber Elbaz, artistic director of Lanvin.

Most likely on sale around late November so check out your nearest H&M stores.

Check in soon for more information.

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